CORY GORDON
With 20 years of marketing experience in businesses of all sizes, industries, and segments, I have the ability to add real value across all levels of an organisation.
More than just a senior marketer, I am your general nice guy, a father and a husband, and a lover of all things Star Wars.
In a nutshell …
Throw me a title for ‘marketing-expert-digital-driver-parent-in-motion’ and I’ll wear it. I found my call to marketing nearly 20 years ago; its fast-paced mecca, collaborative forum, and people-centric offerings, a natural fit with someone who is highly focussed, bears strong strategic thinking – and likeness to Tom Cruise – and who’s passionate about all things digital. Not to mention, it also serves as an excellent platform for parenting – listening, comprehension, negotiation, and so forth.
Working collaboratively with people to strengthen pathways – seeking out their nuances, what makes them tick, their business goals, their ambitions – is what excites me and gets me jumping out of bed each day (not just my children).
I’m a firm believer that you can’t action positive growth in business if you’re not invested in its people and its essentials – brand, mindset, values, goals – robots don’t run the world, yet. So, regardless of size, industry, or segment, I journey to keep things real and deliver real value across all levels of businesses I work with – from SME to large global organisations, B2C and B2B, retail to education, automotive to fashion.
Work experience…
My experience traverses many a platform– operating within intense working environments, managing multiple, complex projects at any one time, leading and developing highly productive marketing teams, planning and controlling extensive marketing budgets. I’m highly focussed on driving return on investment and increasing brand awareness through creative, intelligent campaigns and activities. Whatever the task or tune for the day, I utilise my skillset and journey to keep things real, and deliver real value across all levels of business – from SME to large global organisations, B2C and B2B, retail to education, automotive to fashion. Positive growth can’t be actioned in any workplace if you’re not vested in its people, it’s brand, it’s goal set and values, so I bring to the fore listening, negotiation, creativity and brand awareness expertise – which dually assist me on the home front too as a partner and parent to two highly attuned CEOs
Founder and Senior Marketing Partner
Roger, Roger Marketing
Auckland, New Zealand
We think. We feel. We do. We measure. Roger, Roger delivers performance-focused marketing solutions to businesses. We believe in what we do – so we do it – and it works. We have the skills and expertise to help businesses grow, our team is led by a strategically focused senior marketing managers, and supported by a team of digital marketing, media, copy and design staff – we serve to discover and journey with collaboration at the fore. We’re driven to make good things happen, which means our approach constantly changes, adapts and evolves with every client we work with, in order to achieve the best results.
April 2018 – Present
July 2017 – March 2018
Global Marketing Strategist
Fashion Biz
Auckland, New Zealand
The Fashion Biz Group – and its associated brands – is a leading Australasian fashion, corporate and uniforms apparel company. Specialising in high-end, industry-leading manufacturing and research and development, Fashion Biz currently trades out of 12 countries, has 500+ staff and an annual revenue higher than most large, more well-known New Zealand organisations. Their brands include: Biz Collection, Biz Corporate, Syzmik Workwear and Peak and Cooper Watkinson Textiles.
I undertook the role of change-agent within the organisation, reviewing all existing and historical activity and implementing improvements to all marketing strategies, tactics, systems and processes, and reported to the directors and senior leadership team.
Roles and responsibilities included: Global strategy development for existing and new brands, development and ongoing management of global market research and insights, implementation and development of marketing automation systems, marketing activity planning and budget development, scoping and implementation of new marketing technology.
Paternity Leave
Gordon Family
Auckland, New Zealand
Part of a strategic management team, reporting to two highly independent, strong willed, energetic directors. My daily role and tasks included: Implementation of change management strategies (successfully changing a baby on the move), new product development across all fruit and vegetable categories (with the aim of creating something kids would eat), target market research and consumer behaviour analysis (cartoon watching and kid videos), development of brand affinity with key target market (kisses, cuddles and stories)
January 2017 – June 2017
November 2014 – December 2016
National Marketing Manager
Hyundai New Zealand
Auckland, New Zealand
Responsible for the Hyundai’s overall marketing strategy, I ensured all initiatives were meet and delivered organisational objectives. As a core member of the executive leadership team – with the role of developing Hyundai’s long-term strategic direction – I lead a team of high performing marketers, providing support and guidance to ensure they actioned the skills and knowledge to drive ROI, and superbly execute all marketing activities.
Key responsibilities included: Leadership of six marketers and 11 customer service staff, management of extensive marketing, media and web development budgets, ownership of overall marketing strategy.
Achievements included: 6% increase in sales (YoY 2015 v 2016); digitally driven lead generation increased by 22% (YoY 2015 v 2016); 15% increase in brand consideration (YoY 2015 v 2016); Hyundai awarded Fair Go’s “Best TV Commercial of 2016” as part of the new Tucson “Let’s Get Lost” campaign; development of marketing automated (Marketo) customer lifecycle programme.
Future Customer – Marketing Manager
Hyundai New Zealand
Auckland, New Zealand
Project leader for national multi-channel traditional and digital marketing campaigns, including existing and new product launches. As part of the operations management team, I ensured ongoing business objectives were met, and ensured the ongoing management of all owned and paid digital media channels.
Key responsibilities included: Instrumenting large high-profile national marketing campaigns – utilising both ATL and digital media, managing key digital assets including websites, SEM/SEO, social and content strategies, actioning marketing automation (Marketo) campaign development.
Achievements included: Implementation of marketing automation platform (Marketo) – including development of custom lead attribution tracking system, management of social networks, harnessing nearly 10m video views on YouTube, and 140,000 fans on Facebook, with the highest industry levels of consistent week-on-week fan engagement; redevelopment of Hyundai’s main website which increased YoY website traffic by 42% and goal conversion by 10%; developed/managed new product launch resulting in over 1000 test drive requests, 230 sales, 45,000 new CRM records and 42,000 new Facebook fans.
November 2012 – November 2014
August 2007 – October 2012
Other Previous Roles within Hyundai:
Future Customer – Marketing Producer – Nov 2010 – Oct 2012
Marketing manager Daenis Ltd – August 2007 – October 2010
Auckland, New Zealand
My role included the development, implementation and management of B2B marketing campaigns to deliver on new business acquisition targets. I was also active in the design, development and ongoing maintenance of the company website, and custom developed a learning management system.
Work related skills and experience…
Strategic Planning and Partnership Development
Development of overall marketing strategies at Roger, Roger Marketing and Hyundai, ensuring delivery of key business objectives. Ensuring key partnerships developed/maintained internally and externally.
Team Leadership and Development
Leading high performing teams, supporting and guiding to effectively execute their roles.
Budget Management and Control
Budget Management and Control
Full Integrated Campaign Management and Optimisation
Project lead on large high-profile national marketing campaigns – utilising both ATL and digital media.
Marketing Automation and Customer Nurturing Initiatives
Management/implementation of automated customer nurturing campaigns, activity lead scoring and site personalisation initiatives.
Consumer Segmentation Analysis
Utilisation of internal and 3rd party data sets to better segment, define and target key customer audience groups.
Content Strategy Development and Implementation
Development of content strategies and campaigns designed to deliver against key objectives.
Data Driven Marketing
Data review and analysis to garner actionable insights leading to improved strategic business results.
Digital Marketing and Media Management
Extensive experience planning and managing digital campaigns.
Soft skills…
Communication is my forte. I speak openly and honestly, building relationships that are centred on trust, understanding and reason for doing.
I work to effectively build productive relationships with people, operating across all levels of a business – every person and business is unique, so I stay adaptable.
My can-do attitude serves me on both operational and strategic levels. I’m a critical thinker, implementing initiatives and delivering on objectives.
I thrive in fast-paced, energetic work environments – highly motivated and always on the get-go. I’m not bounded by yester-year processes – I’ll push the boundaries to keep things evolving and improving.
I’ll bravely take risks and am not afraid to make mistakes. I value life’s lessons, and with every step forward I grow, learn and measure a little bit more.
I’m focussed on increasing performance which means I take a collaborative approach to working, ensuring that team’s function to produce great results and acknowledging wants, needs and friction points. When you take stock of those around you, you provide a better service to clients.
Because needs must, I stay flexible and deal well with change, to ensure whichever job or position I turn a hand to achieves what it sets out to achieve.
Achievements…
Google Ads Search Certification
Google Digital Marketing
Advance Analytics Certificate
Google Analytics
Digital Acceleration, Digital Communication & Marketing
Hyper Island Master Class, Hyper Island
Google Ads Search Certification
Google Digital Marketing
Advance Analytics Certificate
Google Analytics
Digital Acceleration, Digital Communication & Marketing
Hyper Island Master Class, Hyper Island
Fair Go Best TVC Award for ‘Let’s Get Lost – Tucson’
Hyundai APAC Regional Award for Best Marketing
Global Hyundai Marketing Award for Best Digital Campaign
Requested to present ‘Best Practice’ Marketing Campaigns at both the 2015and 2016 Hyundai APAC Regional Marketing Conferences
Father to two adorable young children. Keen sportsman enjoying indoor netball, snowboarding and mountain biking. Avid scuba diver – point me in the direction and I’ll go dive it!
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